Issue #131: A Heads Up About Fake Calls Hitting Plumbing Offices
Hey Blue Collar Boss,We wanted to flag an issue that has been popping up in plumbing offices across multiple markets.Several plumbers have reported repeated calls coming from the same phone number:833-410-1092 with caller name “Google” or “Google Maps”The calls usually sound legitimate. Pricing questions. Availability checks. Different callers each time, but always the same number. […]
Issue #130: The Real Difference Between Busy and Profitable in 2026
Hey Blue Collar Boss,If there’s one thing we’ve learned after working with hundreds of plumbing, HVAC, and home service companies, it’s this. Good marketing gets the phone ringing. Understanding your business is what turns those calls into real profit.As we head into 2026, that difference matters more than ever.Let’s use plumbing as an example.If you […]
Issue #129: 2025 Results We’re Proud Of and Why They Matter Going Forward
Hey Blue Collar Boss,Before we jump straight into new goals, new budgets, and new plans, we want to pause for a moment and say this clearly.Happy New Year.2025 was not an easy year for home service marketing.Competition got tighter. Ad costs moved faster than most people expected. Weather events created chaos in some markets and […]
Issue #128: Merry Christmas! A Quiet Week to Catch Up on AI.
Merry Christmas, Blue Collar Boss.Before the year officially runs out of calendar pages, we wanted to pause and say thank you.Thank you for trusting us with your business. Thank you for the conversations, the hard questions, and the shared wins. And thank you for showing up every day to run a company that keeps families […]
Issue #127: Last Week of December: Don’t Let Your Budget Go to Waste!
Hey Blue Collar Boss, Let’s talk about your PPC budget as the holidays approach. If you’re a local service business, this time of year can be tricky for your ad spend.As we get into the final week of December, your operations may shift—some of you will be fully operational, others might slow down, and a […]
Issue #126: The Hidden Holiday Trend Home Service Businesses Never See Coming
Hey Blue Collar Boss, Every year around this time, I think back to a plumber we worked with who called us convinced that something was broken in his marketing. The phones had gone quiet. His team thought Google had shut off the faucet. Nothing was wrong with Google.His form fills had doubled. His team had […]
Issue #125: Home Service Pros Are Being Hit by a New Google Maps Scam
Hey Blue Collar Boss, There is a new scam running through the home service world right now. It looks tempting on the surface. A vendor promises to shoot your Google Maps rankings to the top in seven days. They tell you they can do it without logging into your Google Business Profile. A lot of […]
Issue #124: From Our Team to Yours, Thank You
Hey Blue Collar Boss, Thanksgiving always feels like the right time to slow down for a moment and look at the people who make this whole industry work. And that includes you.You keep homes warm when winter hits, cool when summer smacks everyone in the face, dry when storms roll in, and safe when the […]
Issue #123: Google’s LSA Changes Are Killing Call Volume. Here’s How You Fight Back
Hey Blue Collar Boss, If your Local Services Ads have been feeling a little… sluggish lately, there’s a reason. Google quietly removed proximity from the LSA algorithm months ago, and the punch is finally landing.Here’s what it means: Your business might not appear in LSAs even if your next-door neighbor is searching for your service. […]
Issue #122: Government Shutdown = Fewer Calls? Here’s the Truth.
Hey Blue Collar Boss, Seeing fewer plumbing or HVAC calls the last few weeks? You’re not crazy. Two big macro shifts hit at once: 1) Google changed Local Services Ads trust signals Google replaced “Google Guaranteed / Screened” with a single Google Verified badge on Oct 20, 2025, and dropped the money-back guarantee. That little […]
