Issue #111: Spellcheck, Links, and Tags—Are You Ignoring These?
Hey Blue Collar boss,The Only Metric That Matters To YouYou don’t run your business on impressions. Or clicks. Or even “leads.” You run it on jobs and profit. That’s why you should judge your agency on ROMAS: Return on Marketing & Ad Spend.ROMAS counts everything you pay to get the phone to ring, not just […]
Issue #110: Stop Chasing Clicks. Demand Returns.
Hey Blue Collar boss,The Only Metric That Matters To YouYou don’t run your business on impressions. Or clicks. Or even “leads.” You run it on jobs and profit. That’s why you should judge your agency on ROMAS: Return on Marketing & Ad Spend.ROMAS counts everything you pay to get the phone to ring, not just […]
Issue #109: Dropping from $3k to $1k? Here’s what happens next…
Hey Blue Collar boss,Let’s say your Google Search Ads budget is $3,000 a month. Business slows down, cash is tight, and you decide to drop it to $1,000.Simple math says you’ll just get “fewer leads,” right? Not exactly. Here’s what really happens:1. You show up less often Lower budget means fewer impressions and clicks. You’re […]
Issue #108: Search is Evolving. This Strategy Still Works.
Hey Blue Collar boss,You’ve probably heard the buzz: AI is changing how Google Search works. More “AI Overviews,” less scrolling. More clutter, fewer clicks.But there’s one thing that hasn’t changed:Local Service Ads.These are still right at the top of the page, above the AI results, above search ads, above the map pack. And they drive […]
Issue #107: Stop Buying Leads You Share with Competitors
Hey Blue Collar boss,Let’s talk about something that sounds easy but rarely works: Buying leads from places like Angie, Thumbtack, or other lead marketplaces.It feels like a shortcut. Pay some cash, get some names, make some calls. But here’s the truth they don’t tell you…Those leads aren’t just yours. They’re also sent to your competition. […]
Issue #106: Raise Prices, Keep Customers—Yes, It’s Possible
📬 This Week’s TBC Newsletter Hey Blue Collar boss,One of the trickiest questions home service business owners face:Should I raise my prices?Here’s the truth: If you’re delivering top-notch service, showing up on time, and leaving homes better than you found them, your prices should reflect that.And not just cover your costs—we’re talking about building in […]
Issue #105: Google Ads Not Performing? Learn What to Check (Free Webinar)
📬 This Week’s TBC Newsletter Hey Blue Collar boss,Google Ads Suddenly Not Performing? Here’s What’s Likely Happening Ever Wonder if Your Google Ads Are Really Working? (Or just burning through your budget?)This Thursday, July 24th at 11AM CDT, we’re pulling back the curtain on how smart agencies audit and fix underperforming Google Search campaigns.Yes, it’s […]
Issue #104: Ads not working anymore? Let’s fix that.
📬 This Week’s TBC Newsletter Hey Blue Collar boss,Google Ads Suddenly Not Performing? Here’s What’s Likely Happening You had it dialed in. Calls were coming in. Then… crickets.If your Google Ads campaign suddenly goes cold without warning, it can feel like the rug’s been pulled out from under you.But before you go blaming your marketing […]
Issue #103: Two Things That Grow a Home Service Business Fast
Hey Blue Collar boss,Let’s cut through the noise. If you’re serious about growing your business, there are only two things that matter: Getting more people to find you Turning those people into paying jobs That’s it. That’s the game.And there are only a few real ways to win at this game: You pay for visibility […]
Issue #102: Fire Your Agency If They Miss This
Hey Blue Collar boss,Let’s cut through the fluff. There are only two ways to get more attention that actually turns into paying customers:1. Paid Ads (Google, Facebook, etc.) 2. Ranking high in Google Maps (the local “3-pack”)That’s it. Everything else? Eye candy.A good marketing agency should live and breathe those two things, because they’re the […]
