Issue #167: What Really Converts a Call into a Job
Hey Blue Collar Boss, Here’s an uncomfortable question.What actually happens when your marketing works?A homeowner searches for an emergency plumber. They see your ad. They call. Your phone rings. And rings. And rings. That’s no longer a marketing problem.That’s an operations problem.And throwing more money into Google Ads won’t fix it.The Lead Is Only Half […]
Issue #166: Your LSA History Might Be Lost Forever
Hey Blue Collar Boss, Your LSA History Is NOT Moving With You to Google Ads Google is already moving Local Services Ads into Google Ads as Performance Max campaigns with pay-per-lead goals. If you run LSA for your plumbing, HVAC, roofing, electrical, or other home-service business, there’s one part of this migration you really don’t […]
Issue #165: Are You Paying Your SEO Agency to Publish AI Slop?
Hey Blue Collar Boss, You’re paying your SEO Agency every month.So here’s a simple question: What are they actually publishing on your website? Not what the monthly report says. Not how many “keywords they’re targeting.” Open the pages. Read them. Because Google’s latest spam update gives home service owners another reason to pay attention to […]
Issue #164: Your Google Ads May Be Learning From the Wrong Customers
Hey Blue Collar Boss, Google Doesn’t Know Which Leads Become Customers Here’s something we see all the time with home service companies. A plumbing company spends money on Google Ads. The campaign generates 50 leads.The report says, “Great month. We got 50 conversions.”But the owner looks at the actual leads and says:“Maybe 15 of those […]
Issue #163: You Cannot Afford To Ignore These Google Changes
Hey Blue Collar Boss, Google is making some of the biggest changes we have seen in years.And if you are running Google Ads, Local Services Ads, or relying on your Google Business Profile to generate calls, these changes matter.Google is moving toward one thing:More automation. More AI. More reliance on data signals.Here are the updates […]
Issue #162: Google Is Changing LSA Billing Oct 1, 2026
Miss an LSA Call. You May Still Pay for It. Hey Blue Collar Boss, If you run Google Local Services Ads, there’s a change coming October 1 that you need to take seriously.Because this time, it’s not about your bidding strategy.It’s not about your reviews.It’s not even about whether Google sends you a good lead.It’s […]
Issue #161: Ask Your Google Ads Agency This Before Aug 17th
Hey Blue Collar Boss,Google Just Changed Local Services Ads AGAIN. Here’s Why You Should Care. If you’re running Google Ads for your plumbing, HVAC, roofing, or home service business, there is something your agency should be checking before August 17.Not next month. Not after performance changes.Before Monday.Google is changing how certain Smart Bidding campaigns behave.The […]
Issue #160: Your LSAs Are Moving Inside Google Ads
Hey Blue Collar Boss,Google Just Changed Local Services Ads AGAIN. Here’s Why You Should Care. If you rely on Local Services Ads to keep your phone ringing, there’s a major change happening behind the scenes.Google is retiring the standalone Local Services Ads platform and moving every LSA campaign into Google Ads as a specialized Performance […]
Issue #159: Stop Chasing Leads. Start Keeping Customers.
Hey Blue Collar Boss,The customer you already did a Job for shouldn’t be back on Google Search ever again. Every week I hear the same thing from home service business owners. “We need more leads.” Maybe you do.But before you spend another $5,000 on Google Ads or buy another batch of shared leads, ask yourself […]
Issue #158: The $1M Marketing Mistake Contractors Make
Hey Blue Collar Boss,If you’re getting all the work you can handle from referrals, repeat customers, and your phone never stops ringing, keep doing what you’re doing. But here’s what we see all the time.A business grows to around $1M to $2M in revenue. The owner wants another truck. Maybe another crew. They know there’s […]