Issue #156: The Biggest Growth Mistake Home Service Companies Make
Hey Blue Collar Boss,Here’s a question worth asking. If you stopped paying your lead provider tomorrow, how many new customers would you get next week? For many contractors, the answer is simple.None.That’s the biggest problem with buying leads. You’re not building a business. You’re renting one.Every month you pay for another batch of leads. Some […]
Issue #155: Do You Really Need a Marketing Agency?
Hey Blue Collar Boss,Do Home Services like Plumbing & HVAC Businesses Really Need a Marketing Agency?Here’s a question we hear all the time. “Do I really need a marketing agency, or should I just keep handling it myself?”The honest answer?It depends on where your business is today. If you’re getting all the work you can […]
Issue #154: Could Someone Else Be Controlling Your Google Ads?
Hey Blue Collar Boss,Lately, there’s been a wave of security attacks targeting Google Ads accounts managed by marketing agencies. In several cases, hackers gained access, removed legitimate users, and even tried to spend thousands of dollars before anyone noticed. Now, you probably don’t have a Google Ads Manager Account, and that’s okay. But here’s the […]
Issue #153: Your Google Business Profile Is Now Your AI Storefront
Hey Blue Collar Boss,A homeowner’s water heater just failed.A few years ago they would’ve opened Google and searched: “Water heater repair near me.” Today?They’re asking Google AI, ChatGPT, Gemini, or Perplexity:”Who is the best plumber near me for a water heater repair that is open now?”And that’s where things get interesting.Because AI isn’t scrolling through […]
Issue #152: Google Just Changed How Your Ad Budget Gets Spent
Hey Blue Collar Boss,Google Ads Just Made A Budget Pacing Update That Home Service Business Owners Need To Understand.Not panic over.Not obsess over.But definitely understand.Here’s the plain-English version: if your Google Ads campaigns are scheduled to turn off on certain days of the week, Google may now try harder to spend your full monthly budget […]
Issue #151: Spending More on LSAs But Not Getting More Calls?
Hey Blue Collar Boss,A lot of home service business owners are asking the same question right now: “We increased our Local Services Ads budget. So why aren’t we getting more leads?”“The Phones are Dead.” OR “We used to get so many LSA Leads”Fair question.You’ve got the budget. Your profile is live. You’ve got reviews. You […]
Issue #150: Don’t Let Google’s New “AI Max” Waste Your Ad Budget
Hey Blue Collar Boss,Google Ads is changing again. More AI. More automation. More recommendations telling advertisers to loosen the controls and let Google “figure it out.”One of the newer features getting attention is called AI Max.It is an AI upgrade inside Google Search campaigns. In plain English, it gives Google more room to match your […]
Issue #149: If the Phone Is Quieter in May. Here’s What’s Really Going On.
Hey Blue Collar Boss,Since March 2026, we’ve been seeing something across all Home Service accounts that’s hard to ignore. Call volume is down. Estimate Conversions are down. And the biggest drop is showing up in the jobs that matter most. Sewer replacements. Tankless water heater replacements. Full HVAC system replacements. Roof Replacements. All Other Major […]
Issue #148: Bad Leads Can Still Help You Make Money
Hey Blue Collar Boss,Nobody likes bad leads.You pay for the click. The phone rings. Your team answers. And then it’s someone outside your service area, asking for a job you don’t do, looking for work, trying to sell you something, or worse, complete spam.Frustrating? Absolutely.But here’s where a lot of business owners get it wrong.Most […]
Issue #147: If Your Agency Just Reads Numbers, You’ve Got a Problem
Hey Blue Collar Boss,Does your monthly marketing report feel like a weather report?That’s somebody reading numbers off a dashboard.And if you own a plumbing, HVAC, roofing, electrical, or restoration company, you don’t have time for that.You’ve got trucks to keep moving. Techs to manage. Customers to call back. Jobs to book. Payroll to make. Equipment […]
