Issue #103: Two Things That Grow a Home Service Business Fast
Hey Blue Collar boss,Let’s cut through the noise. If you’re serious about growing your business, there are only two things that matter: Getting more people to find you Turning those people into paying jobs That’s it. That’s the game.And there are only a few real ways to win at this game: You pay for visibility […]
Issue #102: Fire Your Agency If They Miss This
Hey Blue Collar boss,Let’s cut through the fluff. There are only two ways to get more attention that actually turns into paying customers:1. Paid Ads (Google, Facebook, etc.) 2. Ranking high in Google Maps (the local “3-pack”)That’s it. Everything else? Eye candy.A good marketing agency should live and breathe those two things, because they’re the […]
Issue #101: 1 Visibility Fix = 4X More Calls (True Story)
Hey Blue Collar boss,Let me tell you about Rusty Jenkins. Runs a small plumbing crew out in the Midwest. Honest guy. Built his business from scratch. Plenty of gear, great team, strong reviews.But early this spring? Dead quiet. Phone not ringing! Like crickets-in-the-shop quiet.Rusty thought maybe it was just the usual seasonal dip. Thought folks […]
Issue #100: Are you still relying on luck to get calls?
📬 Hey there, blue collar boss,Here’s the cold truth: You can have the tools, the truck, and the talent… But if the phone’s not ringing, nothing else matters.We’ve worked with hundreds of contractors, and we see the same 3 problems over and over: 1. You’re invisible in local search. 82% of customers call one of […]
Issue #99: 82% of Customers Call a Map Result. Are You One of Them?
If you’re not showing up in the top 3 on Google Maps, you’re probably missing out on a lot of calls.82% of customers choose from the top 3 businesses that pop up on the map.Here are 3 moves to help you climb up those rankings: 1. Get More Reviews (The Right Way) Encourage real customers […]
Issue #98: What 82% of Homeowners Do Before They Call a Pro
Here’s a number to remember: 82%. That’s how many people call one of the top 3 Google Map results when they need a plumber, roofer, or HVAC tech.If you’re not in that top 3, you’re invisible. But here’s the kicker—you can control this.We’ve helped hundreds of local service businesses fix their rankings and flood their […]
Issue #97: If you’re spending money on ads, read this first
You don’t need more ads. You need more clarity.Every week, we talk to home service pros who say the same thing: “I think my marketing is working… but I’m not sure.” Here’s how you know it’s working: ✔ Your phone rings consistently, not just when you boost your budget ✔ You know where your leads […]
Issue #96: Local ads failing? Fix these two things first
We’ve seen behind the curtain of hundreds of home service ad accounts. Want to know a secret? 💥 Most Google Ads don’t fail because of Google. They fail because of two simple reasons: They try to be everything to everyone.Broad keywords. Generic landing pages. No clear message. That’s a recipe for wasted spend. They don’t […]
Issue #95: Local SEO made simple: 4 steps to better rankings
Let’s talk about the “free” marketing channel that beats paid ads when done right:📍 Local SEO.You know the Map Pack — those 3 businesses that show up when someone searches “roof repair near me” or “plumber in [Your Town].” If you’re not there, you’re losing jobs to businesses that are.Here’s a quick 4-point checklist to […]
Issue #94: Local wins: the zip code ad trick you need to try
Want to get more leads without spending more on ads? Here’s a quick fix that’s working right now:📍 Target your neighborhood.Instead of blasting ads to your whole city or county, focus your budget on a few zip codes or suburbs where: – You already have good reviews – Travel time is minimal – You want […]
