Issue #147: If Your Agency Just Reads Numbers, You’ve Got a Problem
Hey Blue Collar Boss,Does your monthly marketing report feel like a weather report?That’s somebody reading numbers off a dashboard.And if you own a plumbing, HVAC, roofing, electrical, or restoration company, you don’t have time for that.You’ve got trucks to keep moving. Techs to manage. Customers to call back. Jobs to book. Payroll to make. Equipment […]
Issue #146: April 2026: Google Changes The Rules of Its Local Search Game
Hey Blue Collar Boss,April 8th 2026, wasn’t a minor Google update. It changed how visibility, rankings, and lead flow will work in Local Search going forward. Most accounts still look normal on the surface: Campaigns are running Budgets are steady Nothing appears broken But beneath the surface, the system is shifting.If you are a Home […]
Issue #145: Marketing Shortcuts That Get Contractors Banned
Hey Blue Collar Boss,Let me be blunt for a second. If someone is promising you cheap leads, instant rankings, or “guaranteed” results in a few days… you’re not looking at a marketing strategy. You’re looking at a shortcut. And shortcuts in this game can get your business shut down. I’ve seen it happen more times […]
Issue #144: Your “Worst” Leads might actually be most profitable
Hey Blue Collar Boss,How many times have you been frustrated with Google? You turn on Google Ads. Leads start coming in. But then you look at the numbers and think… this isn’t working. Too expensive Not enough return Something feels off But here’s the part most people miss. You never actually defined what “working” is […]
Issue #143: Seasonality is costing your business more than you think
Hey Blue Collar Boss,Let’s talk about something you probably know exists, but might not be planning for properly. Seasonality. And I’m not just talking about the “busy vs slow months.” I’m talking about how demand shifts, how lead quality changes, how your marketing budget needs to flex, and how expectations should be set before things […]
Issue #142: This is why your competitor is getting your jobs
Hey Blue Collar Boss,When Revenue tanks, most guys think their marketing is broken. Leads are inconsistent. Cost per call is up. Some weeks feel great, others go quiet.So the first instinct is to blame the ads.Google. Facebook. The agency.But after looking at hundreds of home service accounts, we can tell you exactly why some businesses […]
Issue #141: Is War Hurting Your Revenue? Here’s What’s Actually Happening
Hey Blue Collar Boss,Every time the world gets shaky, economy, markets, war, whatever it is, the same question pops up: “Is this why my business is slowing down?” Short answer. Yes.But probably not in the way you think. We’ve seen this play out again and again. COVID. Inflation spikes. Market dips. Same pattern every time. […]
Issue #140: If You Ignore Reviews, Google Will Ignore You
Hey Blue Collar Boss,If your LSA leads are down and your GBP visibility is inconsistent, but nothing’s changed on your end, here’s what’s probably going on: Reviews.It’s not just the total number of reviews, but how often they come in, how quickly you respond, and how Google interprets all of it. This shift has happened […]
Issue #139: Did Your LSA Leads Drop in February? Read This.
Hey Blue Collar Boss,Over the past few weeks we have had several contractors reach out with the same message. “LSA leads just dropped off a cliff. Nothing changed. What is going on?”If you run Local Service Ads for your plumbing, HVAC, roofing, or Water Damage business, you might have noticed it too. One month the […]
Issue #138: What If Your PPC Only Optimized for Real Jobs?
Hey Blue Collar Boss,Let me ask you something.Have you ever looked at your reports and thought, “Yeah, we’re getting leads… but why do half of these stink?”That’s been the dirty little secret in home service PPC for years.Google says, “Great, you got 40 conversions.”But Google doesn’t know if that call was: A $9,000 system replacement […]
