Issue #118: Beware the Campaign Performance Pitch from Google Reps
Hey Blue Collar Boss, Here’s About The Day a Google Ads Rep Tried to “Fix” What Wasn’t BrokenEver had someone stroll into your shop and tell you how to do your job? That’s what happened this week to one of our best HVAC & plumbing clients—a big spender with campaigns running smooth as butter. Calls […]
Issue #117: Google vs. Facebook: What’s Really Worth It for Local Trades?
Hey Blue Collar Boss, “Google or Facebook? The Real Ad Platform Showdown for Local Trades”If you’re a local business—say HVAC, plumbing, or roofing—you’ve probably wondered: “Should I be running Google Ads or Facebook Ads?” Short answer? Both can work, but not for the same reasons.When your customer’s furnace dies at 9 PM, they’re not on […]
Issue #116: Even on vacation, business lessons sneak in
Today’s a special one for me, it’s my birthday. And I’m writing this from a cruise ship sailing from LA to Miami, cutting right through the Panama Canal. Now you might be wondering, “Why are you working on vacation?” Truth is, I’m not really working. I’m not on calls or juggling projects. I am, however, […]
Issue #115: Why our Facebook ads bring in more calls
Hey True Blue Collar boss,Most marketers will throw together a Facebook ad and hit “go.” We don’t work that way.Before we build a single ad for your plumbing, HVAC, roofing, or other service business, we take a harder look at the market. We comb through Facebook’s Ads Library and our own repository of ads to […]
Issue #114: Should you trust Google Ads “recommendations”?
Hey True Blue Collar boss,If you’ve ever run Google Ads, you’ve probably seen those “recommendations” Google keeps pushing in your account. Looks helpful, right? But here’s the truth: most of them are designed to make Google more money not you. We see this all the time when managing ads for plumbers, roofers, HVAC companies, and […]
Issue #113: The hidden cost of discounting your services
Hey True Blue Collar boss,Let’s be real. Running a home service business means you’ll get asked about discounts all the time. “Can you do it cheaper?” “Any deals if I book today?” Sound familiar?Here’s my take: Don’t discount your standard service. Ever. When you slash your normal price, two things happen. First, you devalue your […]
Issue #112: The Trap of “Cheap” Google Ads Traffic
Hey True Blue Collar boss,The Hidden Trap in Google Ads If you’ve ever looked at your ad reports and thought, “Wow, clicks are cheap this week!”—you might want to take a closer look. Google has this thing called the Search Partner Network. It’s basically a bunch of sites outside of Google where your ads can […]
Issue #111: Spellcheck, Links, and Tags—Are You Ignoring These?
Hey Blue Collar boss,The Only Metric That Matters To YouYou don’t run your business on impressions. Or clicks. Or even “leads.” You run it on jobs and profit. That’s why you should judge your agency on ROMAS: Return on Marketing & Ad Spend.ROMAS counts everything you pay to get the phone to ring, not just […]
Issue #110: Stop Chasing Clicks. Demand Returns.
Hey Blue Collar boss,The Only Metric That Matters To YouYou don’t run your business on impressions. Or clicks. Or even “leads.” You run it on jobs and profit. That’s why you should judge your agency on ROMAS: Return on Marketing & Ad Spend.ROMAS counts everything you pay to get the phone to ring, not just […]
Issue #109: Dropping from $3k to $1k? Here’s what happens next…
Hey Blue Collar boss,Let’s say your Google Search Ads budget is $3,000 a month. Business slows down, cash is tight, and you decide to drop it to $1,000.Simple math says you’ll just get “fewer leads,” right? Not exactly. Here’s what really happens:1. You show up less often Lower budget means fewer impressions and clicks. You’re […]
