Issue #115: Why our Facebook ads bring in more calls
Hey True Blue Collar boss,Most marketers will throw together a Facebook ad and hit “go.” We don’t work that way.Before we build a single ad for your plumbing, HVAC, roofing, or other service business, we take a harder look at the market. We comb through Facebook’s Ads Library and our own repository of ads to […]
Issue #114: Should you trust Google Ads “recommendations”?
Hey True Blue Collar boss,If you’ve ever run Google Ads, you’ve probably seen those “recommendations” Google keeps pushing in your account. Looks helpful, right? But here’s the truth: most of them are designed to make Google more money not you. We see this all the time when managing ads for plumbers, roofers, HVAC companies, and […]
Issue #113: The hidden cost of discounting your services
Hey True Blue Collar boss,Let’s be real. Running a home service business means you’ll get asked about discounts all the time. “Can you do it cheaper?” “Any deals if I book today?” Sound familiar?Here’s my take: Don’t discount your standard service. Ever. When you slash your normal price, two things happen. First, you devalue your […]
Issue #112: The Trap of “Cheap” Google Ads Traffic
Hey True Blue Collar boss,The Hidden Trap in Google Ads If you’ve ever looked at your ad reports and thought, “Wow, clicks are cheap this week!”—you might want to take a closer look. Google has this thing called the Search Partner Network. It’s basically a bunch of sites outside of Google where your ads can […]
Issue #111: Spellcheck, Links, and Tags—Are You Ignoring These?
Hey Blue Collar boss,The Only Metric That Matters To YouYou don’t run your business on impressions. Or clicks. Or even “leads.” You run it on jobs and profit. That’s why you should judge your agency on ROMAS: Return on Marketing & Ad Spend.ROMAS counts everything you pay to get the phone to ring, not just […]
Issue #110: Stop Chasing Clicks. Demand Returns.
Hey Blue Collar boss,The Only Metric That Matters To YouYou don’t run your business on impressions. Or clicks. Or even “leads.” You run it on jobs and profit. That’s why you should judge your agency on ROMAS: Return on Marketing & Ad Spend.ROMAS counts everything you pay to get the phone to ring, not just […]
Issue #109: Dropping from $3k to $1k? Here’s what happens next…
Hey Blue Collar boss,Let’s say your Google Search Ads budget is $3,000 a month. Business slows down, cash is tight, and you decide to drop it to $1,000.Simple math says you’ll just get “fewer leads,” right? Not exactly. Here’s what really happens:1. You show up less often Lower budget means fewer impressions and clicks. You’re […]
Issue #108: Search is Evolving. This Strategy Still Works.
Hey Blue Collar boss,You’ve probably heard the buzz: AI is changing how Google Search works. More “AI Overviews,” less scrolling. More clutter, fewer clicks.But there’s one thing that hasn’t changed:Local Service Ads.These are still right at the top of the page, above the AI results, above search ads, above the map pack. And they drive […]
Issue #107: Stop Buying Leads You Share with Competitors
Hey Blue Collar boss,Let’s talk about something that sounds easy but rarely works: Buying leads from places like Angie, Thumbtack, or other lead marketplaces.It feels like a shortcut. Pay some cash, get some names, make some calls. But here’s the truth they don’t tell you…Those leads aren’t just yours. They’re also sent to your competition. […]
Issue #106: Raise Prices, Keep Customers—Yes, It’s Possible
📬 This Week’s TBC Newsletter Hey Blue Collar boss,One of the trickiest questions home service business owners face:Should I raise my prices?Here’s the truth: If you’re delivering top-notch service, showing up on time, and leaving homes better than you found them, your prices should reflect that.And not just cover your costs—we’re talking about building in […]
