Issue #139: Did Your LSA Leads Drop in February? Read This.
Hey Blue Collar Boss,Over the past few weeks we have had several contractors reach out with the same message. “LSA leads just dropped off a cliff. Nothing changed. What is going on?”If you run Local Service Ads for your plumbing, HVAC, roofing, or Water Damage business, you might have noticed it too. One month the […]
Issue #138: What If Your PPC Only Optimized for Real Jobs?
Hey Blue Collar Boss,Let me ask you something.Have you ever looked at your reports and thought, “Yeah, we’re getting leads… but why do half of these stink?”That’s been the dirty little secret in home service PPC for years.Google says, “Great, you got 40 conversions.”But Google doesn’t know if that call was: A $9,000 system replacement […]
Issue #137: When the Phone Rings, But It Still Feels Slow
Hey Blue Collar Boss,We’ve had this conversation more times than I can count. “Google Ads just aren’t working.” So we pull up the numbers. Calls are steady. Cost per lead is in range. Jobs are closing. Nothing is technically broken. So what’s going on? It’s usually not performance. It’s perception. And perception can kill good […]
Issue #136: The Google Message That Freaks Out Contractors
Hey Blue Collar Boss,Every once in a while, we get a call that starts like this: “Why are my ads not running? I just Googled my keyword and it says they’re off.” And almost every time… the ads are running just fine. Here’s what’s really happening. When you have access to your Google Ads account […]
Issue #135: Why Most Contractors Stall After $1M
Hey Blue Collar Boss,Hitting $1M in revenue is no small thing. You’ve built something real. Trucks on the road. Techs in the field. Calls coming in. Maybe even a small office team holding it together. But here’s what I’ve seen over and over again. A lot of home service companies get to $1M. And then… […]
Issue #134: When Google LSA Lead Flow Drops Overnight
Hey Blue Collar Boss,If you run Google Local Service Ads, you have probably seen this before. The phone is ringing. Calls are steady. Jobs are getting booked. Then out of nowhere, it slows to a crawl. Some weeks are great. Some weeks feel dead. No warnings. No emails from Google. Nothing obvious changed.Here’s the truth. […]
Issue #133: How to Use Discovery Calls to Find the Right Agency for Your Business
Hey Blue Collar Boss,When was the last time you really thought that the first Discovery Meeting with that Agency was really worth your time? Sure, they’ve scheduled it, sent reminders, and blocked out time. But here’s the real question—does the call actually feel valuable to you and your business? What makes those 30 minutes worth […]
Issue #132: The Quiet Red Flag Most Contractors Miss With Their Agency
Hey Blue Collar Boss,Most marketing agencies say they value relationships.But there is one simple habit that separates the good ones from the ones just coasting.They actually talk to you. Regularly.Here is a question worth asking yourself.How often do you get on a scheduled call with your marketing agency?Not when something breaks.Not when leads slow down.Not […]
Issue #131: A Heads Up About Fake Calls Hitting Plumbing Offices
Hey Blue Collar Boss,We wanted to flag an issue that has been popping up in plumbing offices across multiple markets.Several plumbers have reported repeated calls coming from the same phone number:833-410-1092 with caller name “Google” or “Google Maps”The calls usually sound legitimate. Pricing questions. Availability checks. Different callers each time, but always the same number. […]
Issue #130: The Real Difference Between Busy and Profitable in 2026
Hey Blue Collar Boss,If there’s one thing we’ve learned after working with hundreds of plumbing, HVAC, and home service companies, it’s this. Good marketing gets the phone ringing. Understanding your business is what turns those calls into real profit.As we head into 2026, that difference matters more than ever.Let’s use plumbing as an example.If you […]
