Issue #79: SEO only sucks
I’m gonna be single focused with this week’s newsletter: You can’t be single focused with your marketing!Yeah, I know I’m being a bit of a smart ass, but in the conversations I’m having with contractors like you, I’m hearing a lot of black & white statements like “we just need better SEO” and “ads don’t […]
Issue #78: Keywords you DON’T want to use
I hope your 2025 is off to a good start. And as is always the case in the first few weeks of a new year, my phone is ringing with contractors like you who are looking to start strong. If you’ve been on the fence about reaching out, just jump off and reach out. Reply […]
Issue #77: Merry Xmas & Happy NYE
Keeping it short today.I hope you enjoyed Christmas with your family & friends and got the opportunity to take it a bit easy. And make sure that you have a safe New Years Eve and we’ll see you in 2025. Talk to you next week,
Issue #76: Put Reddit to work for you
Santa is coming early today!Granted, I’m not delivering new F-Series Super Duty trucks or Mercedes Sprinter vans. I ain’t that Santa. But there are definitely a few gifts to be found in today’s newsletter. So let’s get into them: Here’s a blast from the past: when customers are deciding whether to trust you, they are […]
Issue #75: Don’t poke the Google bear
We had a great response to our offer of a Free Business Review, and if that includes you, then you’ll be seeing my report and short explainer video showing up in your Inbox in the near future.I know a lot of your competition will be waiting for the new year to roll around, but the […]
Issue #74: Get 2025 Dialed In With This Free $500 Offer
I hope you had a great Thanksgiving and are on track to finish 2024 strong. I’ve got some tips below to help you achieve a strong finish and start 2025 off fast. We’ve got an office tip in #1 and website pointers in #4 & #5.But you know what’s the best way to ensure a […]
Issue #73: Thanksgiving Customer Nightmare
Keeping this short…Have a great Thanksgiving! And don’t watch this video with your mouth full!Customer Calls Plumber On Thanksgiving With An EmergencyEnjoy Your Friends & Family Talk to you next week,
Issue #72: 3 questions to get the right marketing guys
I’m a contradiction in terms today:Is SEO Dying? Sure looks like it in #1. But you know what? Here’s what you need to do to improve your SEO in #4. Here’s the reality.Nothing in business is black & white, let alone marketing & advertising. And you know this to be true, because if it was […]
Issue #71: Be where 100 Million people are
It’s getting to be that time of year when you click into Holiday Mode. What we’ve noticed over the years is that you’re focused on: Thanksgiving Holiday parties Christmas And then on December 26th, its… You’re not ready for the new year. And you scramble around booking meetings with so many marketing people off of […]
Issue #70: SEO Experts: How To Make Your Website Better
This issue is all about your website.What you need. What you should add. And what might get you penalized. The winds of change are starting to blow through the online marketing community. Will Google survive as is? Is ChatGPT Search the new thing? Things look uncertain, but instead of worrying about the future, here are […]
