Hey Blue Collar Boss,
Thanksgiving is almost here. Black Friday sales are everywhere, and retailers are pouring money into advertising.
That means more competition for attention, especially on Facebook and Instagram.
So, should you cut your advertising budget until the holiday madness is over?
Not so fast.
You’re not selling TVs or sneakers. You’re selling plumbing, HVAC, roofing, or other services homeowners need.
And here’s what retailers don’t have to worry about.
A burst pipe doesn’t take Thanksgiving off. Neither does a broken furnace.
When a homeowner has an emergency, they aren’t hunting for Black Friday deals. They’re hunting for someone who will answer the phone and fix the problem.
That’s why your holiday marketing strategy needs to be different.
1. Don’t Automatically Cut Your Google Ads
Someone searching for “emergency plumber near me” on Thanksgiving has a problem that needs fixing.
You want your business showing up when that happens.
If your Google Search Ads or Local Services Ads are generating profitable jobs, why shut them down just because it’s a holiday?
Watch your cost per booked job, not the calendar.
2. Be More Careful With Facebook and Instagram Ads
Retailers compete aggressively for attention during the holidays. That can make Meta advertising more expensive.
If you’re running ads for maintenance plans, replacements, or other non-emergency services, watch your lead costs and quality closely.
But don’t assume every campaign will suffer.
If you’re getting qualified leads at a cost that makes you money, keep going.
3. Make Sure Someone Answers the Phone
This one drives us crazy.
Businesses spend money getting calls, then nobody picks up because the office is closed.
If you’re advertising emergency services over Thanksgiving, make sure someone can answer, dispatch, and actually handle the work.
If you’re closed, adjust your advertising schedules or have a reliable process for handling inquiries.
A missed call is bad enough. A paid missed call is worse.
4. Update Your Google Business Profile Holiday Hours
Your Google Business Profile should reflect your actual Thanksgiving schedule.
If you’re open for emergency service, make that clear wherever your listing and website allow.
If you’re closed, don’t leave customers guessing.
And make sure your website, ads, and phone messaging tell the same story.
5. Think Beyond Thanksgiving. 2027 Is Around the Corner.
While competitors are distracted by the holidays, this is a good time to look at your own numbers.
Which services made you the most money this year? Which ZIP codes produced your best jobs? Which campaigns brought calls that actually converted into revenue?
Use that information to make smarter decisions about where to invest next year.
You don’t need a bigger marketing budget just because a new year is coming.
You need a budget that works harder.
The Bottom Line
Thanksgiving isn’t a reason to turn off your marketing.
It’s also not a reason to blindly spend more..
If you have technicians available, demand is there, and your ads are bringing profitable jobs, keep the phone ringing.
If your crews are off, your calls aren’t getting answered, or leads are getting too expensive, make adjustments.
Don’t let the holiday calendar run your marketing. Let your actual business numbers make the decisions.
At True Blue Collar, we help plumbing, HVAC, roofing, and other home service businesses make smarter decisions about Google Ads, Local Services Ads, Meta Ads, and local SEO.
Not just more clicks or leads. We focus on what matters to your business: calls that turn into booked jobs.
Let’s look at what’s working, what’s wasting money, and where your next growth opportunities might be.
Keep those trucks rolling.
Avi | Founder True Blue Collar Marketing
Talk to you next week,