We are asking and answering questions this week revolving around the invasion of AI into the Home Services realm such as:
Are you prepared for AI? Is your marketing team prepared? And are the new “AI Agencies” enough to make your phone to ring?
And the answer…

Probably Not
But don’t panic. Knowledge is power and you’ll be informed & ready to pivot after reading this week’s tips:
- AI is not only changing the world, but also Local Search for Home Services Businesses. Is your marketing team prepared for AI? (Hint: probably not). See How To Tell
- Are you frustrated with getting your Google Business Profile verified? It appears Google is doing something to make the process less challenging. See What It Is
- Want to see how NOT TO DO Google Ads? Then check out this Powerwashing ad for “Concrete Cleaning” from Pittsburgh that SUCKS! Here’s The Ad
- Hey Boston Plumbers! See if you can find yourself in the Top 20 Google Search results for “plumber near me”. Click To See
And finally, a new feature called Contractors Corner where we dive into an issue that you smaller (and even some bigger) operations are facing and offer you a solution from True Blue Collar:
The new “HOT” thing in the marketing world is being an “AI Agency”. But is an AI Agency going to be enough to get your phone ringing? (Hint: probably not). Click For The Answer
Click here to learn more about TBC’s Office in a Box or just reply to this email.
Talk to you next week,