Hey Blue Collar Boss,
Your LSA History Is NOT Moving With You to Google Ads
Google is already moving Local Services Ads into Google Ads as Performance Max campaigns with pay-per-lead goals.
If you run LSA for your plumbing, HVAC, roofing, electrical, or other home-service business, there’s one part of this migration you really don’t want to overlook:
Your historical LSA performance reports are not moving with you.
Your previous customer lead history will transfer.
But historical campaign reporting, including past impressions, clicks, spend, and other performance data, will not carry over into Google Ads.
And once your account migrates, you won’t have access to the old Local Services Ads dashboard.
That matters more than it might sound.
Two Years of LSA Data Can Disappear From Your Dashboard
Say you’ve been running LSA for your plumbing company for two years.
Next September, you want to know:
Did we generate more leads this September than last September?
Or maybe you increased your budget six months ago and want to see whether your average cost per lead actually improved.
Or you’re reviewing your marketing spend at the end of the year and want to compare seasonality, lead volume, and cost per lead against previous years.
That history helps you figure out whether your marketing is actually getting better.
If you don’t save it before migration, you may not have those old reports sitting there when you need them.
What Home-Service Owners Should Save Now
Don’t just screenshot whatever happened last month.
Before your account migrates, save the historical information you actually use to make marketing decisions:
- Historical spend and lead volume. Go back far enough to capture meaningful seasonal comparisons.
- Cost per lead benchmarks. Know what you were paying before budget, bidding, or campaign changes.
- Lead-type breakdowns. Save call, message, and booking data where it matters to your business.
- Seasonal performance. For an HVAC company, July and January may tell a very different story from April. For a roofer, storm periods can completely change the numbers.
- Major campaign changes. Make a note of when you increased budgets, changed bidding, added service categories, or made other significant changes.
Keep those reports somewhere your business controls.
Google says a dedicated historical report download option is coming. For businesses that need the information now, Google currently recommends saving screenshots before migration.
We wouldn’t wait for migration day.
And Reporting Isn’t the Only Thing Changing
This LSA migration is more than Google moving some buttons around.
Google is also changing how parts of your campaign operate.
Weekly budgets are being converted into daily averages.
Manual bidding is going away.
Vertical-level Target CPA settings are being deprecated. If your company advertises multiple categories and needs different bidding rules for them, your campaign structure may need attention after migration.
Your settings should transfer automatically, but that doesn’t mean you should assume everything is exactly how you want it.
Check the account before migration. Then check it again after migration.
This Is Already Happening to Home-Service Businesses
Google began the first phase of the migration in August 2026 for select U.S. advertisers in categories including plumbing, HVAC, electrical, roofing, pest control, appliance repair, house cleaning, lawn care, and moving.
Google says the account administrator should receive an email around 14 days before the scheduled migration.
So if LSA drives calls for your business, make sure the right person is watching that inbox.
Because when Google changes the platform, your marketing still has one job:
Get the phone ringing, and make sure you know what those calls are costing you.
Got questions about Performance Max and LSA Migration?
Book a Free Strategy Call with True Blue Collar.
Book a Free Strategy Call with True Blue Collar.
Marketing that gets your phone ringing.
Avi | Founder True Blue Collar Marketing
Talk to you next week,