Want to see how not to do Google ads if you own a plumbing, HVAC, or some other home services business? Then stay tuned.
Here’s an HVAC ad for duct cleaning that’s running in San Antonio. And we’ll be using PPC Reveal, a tool we created at True Blue Collar, to see this ad.
Now, this ad has something which I really love, which are two compelling offers. One, a price that is lower than what their competitors are advertising, and two, the offer of same-day service.
But they’re missing the one thing you can’t have missing. And if you’ve watched my videos before, you know that one thing is mentioning the service that the searcher searched for in the headline.
So, I’m going to fix your ad for you, Mr. San Antonio duct cleaner, so that it keeps the two compelling offers and it mentions the service in the headline.
But in the meantime, your Google ad sucks.
