Ever feel like you’re being fed a 💩 sandwich and being told it’s delicious?

Well, this article from Search Engine Land tastes just like that sandwich.

Look at the headline: “Ad prices rise, but performance holds steady.”

Like performance is some hockey goalie keeping your team in the game—but some of you can’t afford the cost of this keeper.

What’s not mentioned in the article—but is in the study it references—is that for Pay-Per-Click keyword searches:
📉 Clicks are down 5%
📈 Costs are up 14% in the last 90 days

And it’s not just Google—it’s also social media advertising.

Look, guys, screw this phony, optimistic bottom-line crap. Let’s be real—costs are going up in every aspect of your business.

But that’s the price to play in Pay-Per-Click.

It sucks, but it’s also a necessary evil for many of you.

So hang in there, and try to find cost savings elsewhere—so you can at least put some seasoning on this turd burger. 🍔💩