Don’t Give Them a Reason to Go Down the Street to Your Competitor
Let’s do a quick quiz—

Does this guy work for you? 👷‍♂️ Nice clean tools.

How about him? 🤔 Looks like the Maytag Repairman.

Or maybe these two? 🤷‍♂️ Gotta love the suspenders.

I’m guessing that’s a hard no.

If They Don’t Work for You—They Shouldn’t Be on Your Website
Because you know what?

👉 They don’t work for potential customers either.

The Proof Is in the Data
📊 Near Media did a survey and found that stock photos cause confusion and distrust.
📊 Reboot ran a study that found that unique photos actually impact your SEO.
📊 OK Wright discovered that duplicate photos dilute your SEO effectiveness.

The Bottom Line?
🚨 People are already hesitant to trust new contractors.

📸 Don’t give them a reason to go down the street to your competitor.

So round up your team. Take real photos. Even grab some shots at job sites.

✅ It will improve your website.
✅ It will improve your image with potential customers.