Hey Mr. HVAC, Mr. Plumber, Mr. Electrician—Time for Some SEO
I’m going to challenge you to do some SEO.

🚨 Don’t panic. 🚨

It’s a simple assignment, but it can improve the ranking of your website on Google.

What are you doing?
You’re getting other websites to link to your website.

If you have a marketing agency, they should already be getting you links—but they don’t know your community like you do.

So you are better suited to go out and get some local links.

Phil Rozek’s Advice
Phil Rozek wrote a great article about comparing industry links to local links—but let’s be real, you’re not going to read it.

So here’s the simple version of what Phil says:

✅ Contribute to a few local charities
✅ Join your local Chamber of Commerce
✅ Get listed on the local newspaper’s website
✅ Get links from those sites back to yours

And after you do that?

👉 Go tell your marketing guy you want a discount on next month’s fee. 😏