We don’t Google. Recently, I was on a sales call with a prospective client, and he asked me if we did CTR manipulation, which is a fancy term for having a bunch of people click on a Google Business Profile to boost its positioning in the local map pack.
I told him, “No, no, we don’t do this.” And we don’t for two reasons.
Number one, the boost you get only lasts as long as you are manipulating the profile. Once you stop having a mob of people clicking on it, the boost goes away, as this article from Sterling Sky documents.
And the second reason we don’t do this is because we don’t Google.
Look, if your marketing team is doing this, you should have a come-to-Jesus talk with them because they are playing with fire. But if they get caught, it’s you who will get burned.
Don’t manipulate Google because your business can’t afford being punished by
