Want to See How Not to Do Google Ads?
If you own a plumbing, HVAC, or electrical shop, stay tuned.

Here’s an HVAC ad for AC repair running in Phoenix, and we’ll be using PPC Reveal—a tool we created at True Blue Collar—to break it down.

The First Rule of Google Ads? Mention the Search Term in the Headline.
🚨 This ad fails right off the bat.

But let’s dive deeper, because it gets worse…

The Ad Is Confusing and Contradictory.
❌ The headline says “No Trip Charge.”
❌ Then it says “Free Service Call with a Repair.”

So… which one is it? 🤔

💭 Is it no charge?
💭 Is it free?
💭 Is a trip call the same as a service call?
💭 If I’m paying for a repair, then the service call isn’t really free, is it?

The Bottom Line?
👉 If your ad makes people think too much, they’ll move on to the next one.

🚨 I’m sorry, Mr. Phoenix HVAC Owner—your headline is too confusing, so I’m moving on to your competitor.

🚨 And that’s why your Google ad sucks. 🚀