Want to See How Not to Do Google Ads?
If you own a plumbing, HVAC, or electrical shop, then stay tuned.

Here’s a plumbing ad for HVAC repair running in Denver, and we’ll be using PPC Reveal—a tool we created at True Blue Collar—to break it down.

This Ad Is a Titanic Disaster…
Sure, I could call out that:
❌ There’s no search term in the headline
❌ There’s no keyword in the ad copy

But that would be like pointing out that the band is playing out of tune on the Titanic—while it’s sinking.

The Real Iceberg Ahead?
This is a commercial HVAC company running ads for a primarily residential search term.

And I get why—because commercial HVAC repair search volume sucks compared to general HVAC repair searches.

So, What’s the Problem?
✅ Ideally, this ad will get high impressions and low clicks—which could mean low cost.
❌ But I expect Google to make those clicks VERY expensive to account for all those wasted impressions.

Bottom Line?
I’m sorry, Mr. Denver Commercial HVAC Owner—you’re in a tough spot here.

Because in this case…

🚨 Google Ads sucks for you. 🚨