Want to See How Not to Do Google Ads?
If you own a plumbing, HVAC, or electrical shop, then stay tuned.

Here’s an HVAC ad for heat pump repair running in the Coachella Valley, Southern California, and we’ll be using PPC Reveal—a tool we created at True Blue Collar—to break it down.

The Problem? This Ad Misses the Mark Completely.
In HVAC, you’ve got heating and you’ve got cooling.

The Google Searcher here has a heating issue, so they want to see an ad that speaks to heat.

But what do we see?

🚨 Headline: “Coachella Valley’s Premier AC” → All cooling, no heating. ❌
🚨 Ad Copy: Mentions AC twice but no heating. ❌
🚨 Landing Page: If a searcher somehow ignores these red flags, they land on a generic contact page. ❌

The Takeaway?
Your potential customer is hot—ready to spend money. 🔥

But your ads are ice cold. ❄️

The Bottom Line?
🚨 They’ll be going to your competitor—because your Google ad sucks. 🚨