Want to See How Not to Do Google Ads?
If you own a plumbing, HVAC, or electrical shop, then stay tuned.

Here’s an ad for HVAC repair running in Oklahoma City, and we’ll be using PPC Reveal—a tool we created at True Blue Collar—to analyze this ad.

Leaky vs. Broken Ads
I review leaky or broken ads like a leaky pipe or a broken one. You might think a broken ad is worse, but a leaky ad that runs undetected can end up being more expensive than the broken one.

And we’ve got a leaky ad here.

🚨 Big-time leak alert:
❌ No keyword in the headline
❌ Ad copy—while very noble-sounding—doesn’t mention HVAC repair at all

Look, I love that you’re woman- and veteran-owned and that you care about the community.

But right now, it’s 100 degrees in Oklahoma City, and all I want is my AC fixed.

The takeaway?
I’m sorry, Mr. OKC HVAC Owner, but you’re leaking potential revenue here.

And because of that…

🚨 Your Google ad sucks. 🚨