HVAC SEO vs. Pay-Per-Click—Which One Wins?
I’ll let you watch this real-world test and be the judge.

Let’s Go…
It’s getting super hot here in Austin, Texas, and if I were the owner of ARS Rescue Rooter, I’d want to make sure I was getting as many AC repair calls as possible.

So, let’s run a Google search for “AC Repair in Austin” and see how ARS is doing.

The Results?
✅ They’re on Page 1!
❌ But it’s a Pay-Per-Click (PPC) ad—meaning they have to pay for every single click.

Okay, so let’s check:

❌ Are they in the Google Map Pack? Nope.
❌ Are they ranking organically? Nope.
❌ Let’s scroll… Nope. Still nothing.

Wait—I do see ARS again… but…

💀 Oh yeah, that’s another paid ad.

Where Do They Rank Organically?
🚨 #32.

That’s right—ARS doesn’t even crack the first three pages of Google for AC Repair in Austin.

The Bottom Line?
For ARS, the choices are:

💰 Pay for a customer call
💀 Or never get an AC repair call

Seems like a clear knockout for Pay-Per-Click. 🥊🚀