And if that is you, that’s going to be a problem for you really soon.
After speaking with literally hundreds of you guys, I found that home services business owners tend to have three things in common.
One, you guys hate marketing agencies. I think you’d rather speak to a bill collector than talk to a marketer.
And that makes perfect sense when you consider number two. You all seem to have been screwed over by a marketing agency at least once, and some of you more than once.
Which leads me to my third thing. When you find a marketing agency that isn’t actively screwing you over, you tend to be very loyal to them, even if they’re not really doing a great job.
I think you’re just so happy to find someone that is honest that you’re willing to overlook or just not investigate how competent they really are.
And if that is you, that’s going to be a problem for you really soon. Let me break down why.
We are going through a seismic shift in the marketing world with how artificial intelligence, AI, is changing the game.
And to badly paraphrase Warren Buffett, when the AI tide goes out, we’re going to find out how many marketing agencies have been swimming naked.
Bad marketing is about to be exposed. And if it’s your marketing, then your business might drown in that AI tide.
