Another great offering from Phil Rozek of Local Visibility System today!

Phil is sharing six things that, as a business owner, you don’t want to delegate.

Make sure you own your domain name and where your website is hosted. Otherwise, you may not really own them if you switch marketing guys.
Own all your Google assets—your Business Profile, LSA, and Pay-Per-Click accounts—for the same reason as number one.
Oversee getting reviews. Doing it in-house is best.
Be involved in getting backlinks for your website so it’s easier to spot if you’re getting junk links.
Some local listings will require phone verification. Make sure you or a trusted employee is doing this.
Oversee and sign off on any content being written for your website. You’d be shocked at how little some agencies know about your business.

So, in the words of The Gipper—”Trust, but verify.” And you’ll have a better relationship with your marketing guys.