If Your Website’s on Page Two—You’re Just Screwed.
Search Engine Journal just reported that Google is getting rid of continuous scroll and replacing it with pagination.

What Does That Even Mean?
Right now, when you search on Google, it’s one continuous, infinite page—you just keep scrolling.

But now, Google is bringing back pagination—meaning you’ll have to click page numbers at the bottom of the search results to see more results.

Why This Is a Big Deal
I know this doesn’t sound exciting or threatening, but my friends—this is the puffer fish of headlines. 🐡

👉 The puffer fish looks harmless, but it contains enough toxin to kill 30 people.

👉 And there’s enough toxin in this Google move to kill off most clicks beyond page one.

Here’s the Harsh Reality…
There’s a reason platforms like Instagram and TikTok use continuous scroll—because people just keep scrolling.

But with the pattern interrupt of pagination, fewer searchers will make it beyond page one.

And page two sucked before… but now?

🚨 If your website’s on page two, then you’re just screwed. 🚨