Is Duplicate Content Okay for Your Website?
Let’s answer the age-old SEO question—is duplicate content bad for your site?

First Off—What Is Duplicate Content?
Backlinko defines it as:
👉 Content on your website that is nearly identical to other content on your site or another website.

So, Does Google Penalize It?
🚨 Search Engine Journal confirmed—there is NO penalty.

But… with a caveat.

As Backlinko explains, Google wants to index distinct information.

👉 Meaning, they might just skip your content altogether if it’s too similar to something else.

Confused Yet?
At this point, you’re probably wondering:
💭 “Why am I, a plumber, even watching this video?”
💭 “And who’s giving me my 60 seconds back?”

Let me make it all better for you.

Where Duplicate Content Matters for You
You’re most likely to find duplicate content on service area pages.

And in my previous video, we saw that service area pages are very valuable—so we don’t want to mess with those.

Good News!
✅ Sterling Sky found that SAPs with up to 84% duplicate content still perform well.
✅ So use duplicate content—with a slight twist—and you’ll be just fine. 🚀