If Something Sounds Too Good to Be True… It Probably Is
And in my humble opinion, that’s exactly the case with SEO guarantees.

I think I’m in good company here because the SEO software company Ahrefs agrees with me.

So, without further ado—here are Ahrefs’ four reasons to avoid SEO guarantees (with my commentary).

1️⃣ Rankings Can’t Be Guaranteed
👉 Who says so? Google, that’s who.

2️⃣ Fast Results Can Mean Unethical Work
👉 Bad actors can trick Google into delivering short-term gains—but when Google figures it out (and they will), your website takes the hit, not your crooked agency.

3️⃣ Guaranteed SEO Probably Won’t Deliver High ROI
👉 Anyone can rank you high for a keyword with no search volume—but what’s the point if no one is searching for it?

4️⃣ Initial Results Don’t Guarantee Continued Success
👉 Don’t sign a long-term contract based on a short-term guarantee—there are just too many loopholes and technicalities.

Bottom Line?
🚨 Be VERY wary of SEO guarantees. 🚨