Want to See How Not to Do Google Ads?
If you own a plumbing, HVAC, or electrical shop, then stay tuned.

Here’s a plumbing ad for sewer repair running in Boise, Idaho, and we’ll be using PPC Reveal—a tool we created at True Blue Collar—to break it down.

Oh, This Ad’s a Disaster…
🚨 Business name in the headline, but no keyword
🚨 Keyword stuffing (Plumbing repeated awkwardly in the ad copy—don’t do this!*)
🚨 No SEO in paid search (SEO has no place in Google Ads—stop trying to game the system!)
🚨 The ad copy says they’re a plumber in Salt Lake City… but they’re in Boise.

Uh… that’s gonna be one hell of a trip charge for that 5+ hour drive.

And last but not least…

🚨 They’re using a Google Business Site as a landing page.

This whole thing screams:

👉 “My neighbor’s son is a wizard on the computer, and he can do your Google Ads for cheap!”

Well, I’m sorry, Mr. Boise Plumber, but you got what you paid for here.

And because of that… your Google ad sucks. 🚨