Ever feel like you’re being fed a crap sandwich and being told it’s delicious?
Well, this article from Search Engine Land tastes like a crap sandwich. Look at the headline: “Ad prices rise, but performance holds steady.” Like performance is a hockey goalie keeping your team in the game.
But some of you can’t afford the cost of this keeper because, not mentioned in the article but in the study it references, is that for pay-per-click keyword searches, clicks are down 5% and cost is up 14% in the last 90 days.
And it’s not just Google. It’s also social media advertising.
Look, guys, screw this phony optimistic bottom-line crap. Let’s be real. Costs are going up in every aspect of your business, but that’s the price to play.
And pay-per-click, it sucks, but it’s also a necessary evil for many of you.
So, hang in there and try to find cost savings elsewhere so you can put some seasoning on this turd burger.
