Want to see how not to do Google ads if you own a plumbing, HVAC, or some other home service business? Well, then stay tuned.
Here’s an ad for duct cleaning that’s running in Seattle. And we’ll be using PPC Reveal, a tool we created at True Blue Collar, to see those ads.
With apologies to the probably fine people at Beacon Plumbing, this might be the pinnacle of ads that suck.
First, this ad is for duct cleaning, but no mention of duct cleaning in the headline or ad copy. Instead, you’re getting cute with, “Stop freaking.” I don’t want cute. I just want my ducts clean.
Now, you can’t help that your company name and website has plumbing in it, but it certainly doesn’t help. And if you think saying HVAC service helps, it probably doesn’t with most consumers.
And finally, you’re bringing me back to your homepage where I can’t find duct cleaning anywhere.
I’m sorry, Mr. HVAC owner in Seattle. I am freaking because your ad sucks.
