In my experience, here are six things that, as a business owner, you don’t want to delegate.
Number one, make sure you own your domain name and where your website is hosted. Otherwise, you may not really own them if you switch marketing guys.
Number two, own all your Google assets, your Business Profile, LSA, and pay-per-click accounts, for the same reason as number one.
Number three, oversee getting reviews. Doing it in-house is best.
Number four, be involved in getting backlinks for your website, so it’s easier to spot if you’re getting junk links.
Number five, some local listings will require phone verification. Make sure you or a trusted employee is doing this.
And number six, oversee and sign off on any content being written for your website. You’d be shocked at how little some agencies know about your business.
So, in my experience, trust but verify, and you’ll have a better relationship with your marketing.
