You may not be aware of this, but the online world is going through some revolutionary changes. In one corner of that world, search for local businesses is changing right in front of our eyes.
The consulting firm Gartner thinks that by 2028, at least half of the organic traffic is going to migrate from Google to AI LLMs such as ChatGPT.
Unfortunately, how your marketing team has been optimizing to get you seen on Google isn’t going to just automatically transfer over to how they’re going to get you seen on ChatGPT.
So, what should you be doing? At a minimum, you need to ask them, “What are you going to do to get me found on ChatGPT?”
I know at True Blue Collar, we’re creating a suite of AI tools, and our CEO spends a third of his time researching how AI is impacting marketing.
I don’t expect your marketing guys to be doing all that, but if they look like a deer in the headlights when you bring this up, you had better be looking for new marketing guys.
