Want to see how not to do Google ads if you own a plumbing, HVAC, or electrical shop? Then stay tuned.
Here’s an HVAC ad for heat pump repair that’s running in the Coachella Valley in Southern California. And we’ll be using PPC Reveal, a tool we created at True Blue Collar, to see this ad.
In HVAC, you got heating and you got cooling. And this Google searcher has an issue with their heating. So, they’re going to want to see an ad that addresses heat.
But what do we see here? Coachella Valley’s Premier AC is the headline. All cooling, no heating. How about the ad copy? AC mentioned twice, but no heating.
And the landing page? If a searcher blows through these two stop signs, it’s just a vanilla contact page.
I’m sorry, Mr. Coachella HVAC owner. Your potential customer is hot to spend money, but your ads are all cold.
So, they’ll be going to your competitor because your Google ad sucks.
