Want to see how not to do Google ads if you own a plumbing, HVAC, or some other home services business? Then stay tuned.
Here’s a plumbing ad for repiping that is running in Buffalo, New York. And that’s going to be super important here. As always, we’ll be using PPC Reveal, a tool we created at True Blue Collar, to see this ad.
So, this is an ad you can see that is running in Buffalo, but the ad copy and headline are for Greensboro, North Carolina, which is obviously not going to be an option for a consumer in Northern New York who is three and a half hours away, even by plane.
Now, I checked again with our local search tool that we created at True Blue Collar to see if I could create the same result, and now we get the location in Orlando, Florida.
So, I’m sorry, Repipe Specialists, because you dropped the ball with location targeting your Google ad and maybe your entire Google Ads campaign.
Well, it sucks.
