Don’t give them a reason to go down the street to your competitor. Let’s do a quiz.
Does this guy work for you? Nice, clean tools. How about him? He looks like the Marlboro Man. Or how about these two? Love the suspenders.
So, do any of them work for you? I’m guessing that’s a hard no.
And if they don’t work for you, then they shouldn’t be on your website because, you know what? They don’t work for potential customers either.
Near Media did a survey of real customers and found that stock photos caused confusion and distrust.
A study run by Reboot found that unique photos had an impact on your SEO. And OK Write found that duplicate photos have a dilution effect on your SEO.
Look, people are leery of trusting new contractors. Don’t give them a reason to go down the street to your competitor.
Round up the team, take some photos, even take some photos at job sites. It will improve your website and improve your image with potential customers.
