Want to see how not to do Google ads if you own a plumbing, HVAC, or electrical shop? Then stay tuned.
Here’s an ad for air conditioning repair that is running in Denver. And we’ll be using PPC Reveal, a tool we created at True Blue Collar, to see this ad.
So, this one’s a little harder to see. Google allows you to use up to three headlines in your headline, with the idea being that the first headline includes your keyword and that the second or third headline touts additional benefits.
I think of it as a primary headline with two additional secondary headlines. Make sense?
But the problem here is that this ad has only secondary headlines. His marketing team has completely forgotten to mention the keyword that his potential customer is searching for.
So, I’m sorry, Mr. Denver HVAC owner. Your marketing team lost the plot with this ad, and because of that, your Google ad sucks.
