The “No Hidden Fees” Trap 🪤 How NOT to Run Google Ads! 🚫

Want to see how not to do Google ads if you own a plumbing, HVAC, or some other home services business? Then stay tuned.

Here are two ads from the same company for drain cleaning and sewer repair that is running in St. Louis.

And with some digging from my part, we can see these ads.

So why are we looking at two ads?

because I guarantee that both of these ads aren’t performing well, but one of them is doing better than the other.

First, why are both not performing well?

It is human nature to associate that there are going to be hidden fees even though the ad says no hidden fees.

You should have just stuck with upfront pricing.

Now, why is one of these going to perform better than the other?
because one headline has the term that was searched for in the headline.

So,

Mr. St. Louis plumber,

I’m sorry that both of your ads suck,

but at least one of them has a better chance than the other.

And there’s a simple fix here to get both.