Because here are the pages that every contractor’s website needs for lead generation.
Nobody is as rough on websites as I am. I run a weekly video showing you how badly most plumbers fare for “plumber near me” searches.
And I even made a video showing you you’re more likely to get hit by lightning than get a click on the 20th-ranked link on Google.
But I’m really not a hater on websites. I just think of them more as lead assurance rather than lead generation for the most part.
Because here are the pages that every contractor’s website needs for lead generation: local service area pages, be it surrounding suburbs or towns or neighborhoods in a city.
These pages move the needle for local organic ranking, as this article from Sterling Sky notes.
And how well do they work? Sterling Sky’s study showed that they drove not only traffic but conversions as well.
Go read both articles, but more importantly, go get these profitable local service area pages on your website.
