Want to see how not to do Google ads if you own a plumbing, HVAC, or electrical shop? Then stay tuned.
Here’s an electrician ad for “electrical contractor” that’s running in Los Angeles. And we’ll be using PPC Reveal, a tool we created at True Blue Collar, to see this ad.
So, at first glance, there doesn’t seem to be too much wrong with this ad. Granted, it’s not the most exciting ad I’ve ever seen, but it does have the search term in the headline, half the term in the ad copy, and a $50 discount for new clients.
So, why am I saying this ad sucks? Because this ad is running in Los Angeles, all of Los Angeles, and they’ve pigeonholed themselves by saying only Downey, California, which is just southeast of LA proper.
I’m sorry, Mr. Downey electrician. Almost everyone seeing this ad will immediately skip calling you because of your location.
And therefore, your Google ad sucks.
