Want to see how not to do Google ads if you own a plumbing, HVAC, or electrical shop? Then stay tuned.
Here’s a plumbing ad for HVAC repair that’s running in Denver. And we’ll be using PPC Reveal, a tool we created at True Blue Collar, to see this ad.
So, I could call out that there’s no search term in the headline or ad copy, but that would be like pointing out that the band is playing out of tune on the Titanic.
No, the iceberg ahead is that this is a commercial HVAC company running ads for a primarily residential search term. And I get why. Because commercial HVAC repair search volume sucks compared to just HVAC repair.
Ideally, this ad will have high impressions and low clicks. So hopefully, low cost. But I expect Google to make those clicks very expensive to account for those wasted impressions.
I’m sorry, Mr. Denver commercial HVAC owner.
