The Triple Crown of Failure 👑 How NOT to Run Google Ads! 🚫

Want to see how not to do Google ads if you own a plumbing, HVAC, or electrical shop? Then stay tuned.

Here’s a plumbing ad for water leak detection that is running in Cincinnati.

And with some digging from my part, we can see this ad.

So, there are three things you got to get right with Google Ads.

Headline, ad copy, and landing page.

And this fails all three.

A $29 plumbing inspection sounds interesting, but what I’m looking for is a water leak detection inspection.

Let’s look at the ad copy.

Hey, look.

After I find another plumber to fix my water leak, maybe I’ll call these guys back for $500 off a tankless water heater.

And the landing page, it makes no mention of water leak detection.

I’m sorry, Mr. Cincinnati Plumber.

You’ve won the triple crown of failure, and therefore your Google ad sucks.