The “Wizard” Neighbor Kid’s Ad 🧙‍♂️ How NOT to Run Google Ads! 🚫

Want to see how not to do Google ads if you own a plumbing, HVAC, or electrical shop?

Then stay tuned.

Here’s a plumbing ad for sewer repair that’s running in Boise, Idaho.

And with some digging from my part, we can see this ad.

Oh, this ad’s a disaster.

Business name in the headline,

but no keyword.

Keyword stuffing plumbing in the ad copy.

Don’t do this.

There’s no SEO in paid search.

Then the ad copy says they’re a plumber in Salt Lake City

when they are in Nampa.

Well, there’s going to be quite a trip charge for that 5-hour drive.

And last but not least, they’re using a Google business site as a landing page.

This whole thing screams, “My neighbor’s son is a wizard on the computer and he can do your Google ads for cheap.”

Well, I’m sorry, Mr. Boise Plumber.

You got what you paid for here.

And because of that,

your Google Ads sucks.