We’re changing it up and adding another home service to our library of how not to do Google ads today. We’re looking at painters.
And here’s an ad for house painting running in the Portland, Oregon area. With some digging from my part, we can see this ad.
So, right away, I hate that this painting company is using a business.google.com landing page. It looks so bad when compared to the competition, but the ad is even worse.
Folks, your grammar has to be correct. I know that might sound ticky-tack, but people are considering paying you thousands of dollars, so they might be turned off if you don’t capitalize county.
But we have bigger problems with the county than just the grammar. See, this ad is running only in the 97060 zip code, which isn’t Clackamas County, nor is it in Happy Valley.
I love targeting zip codes and city names, but you have to make sure your headlines and ad copy match your targeting.
Otherwise, your Google ad sucks.
