Do the Same—Or Get Left Behind
Hey, contractors, do you know the true value of a customer?

No, not just the average job price, but the lifetime value of your customer?

From talking with many of you, I’m guessing that a lot of you don’t know that number.

But don’t worry—I’m not here for a math lesson (that’s what you have an accountant for).

Consider This More Like a Philosophy Discussion…
How are you thinking about your customers?
❌ Are they one-off transactions?
✅ Or are you trying to build lifetime relationships?

Acquiring new customers is getting more expensive, so you need to be thinking about ways to build customer loyalty—so they become lifetime customers.

You may not be thinking about this…

But I guarantee those private equity firms you’re competing against?

👉 They are.

They know the math, and they’re implementing systems to create customer loyalty.

So you better do the same… or get left behind. 🚀