How do you make your Google Business Profile stand out from the crowd?

If you watch my videos regularly, you already know this. Your Google Business Profile is one of the most valuable online assets your business has. Ranking well in the map pack or the local finder is one of the most effective ways to level the playing field against much larger brands.

But let’s say a customer clicks into the local finder or opens Google Maps, and your business is sitting at number seven on the list.

How do you grab their attention and compete with the six businesses above you?

Videos.

From everything I have tested and observed, videos on your Google Business Profile autoplay. That means they immediately catch the consumer’s eye as they scroll. And here is the best part. These videos do not need to be professionally produced.

If you have an Android phone or an iPhone, you already have everything you need.

Using simple, authentic videos is one of the easiest ways to make your Google Business Profile stand out, even when you are not at the top of the list.