I don’t think it’s possible to exaggerate how important it is to get Google reviews.

But if you doubt me, all you have to do is take a look at this article from Bright Local—packed full of statistics that all point to one thing:

👉 You need to be active with your Google reviews.

Now, here’s something interesting:
Towards the bottom of the article, they discuss review recency—meaning how new a review is.

📌 Nearly 75% of consumers want to see a review that was left in the last 3 months.

But what’s recently come to light is that it’s not only consumers who insist on new reviews—Google wants them too.

And they’ll reward your Google Business Profile with a higher ranking for getting them.

Proof?
Joy Hawkins of Sterling Sky did an experiment with one of her clients and found a direct correlation between new reviews and improved ranking.

The takeaway?
🚨 You HAVE to make getting Google reviews a daily habit. 🚨