Issue #99: 82% of Customers Call a Map Result. Are You One of Them?
If you’re not showing up in the top 3 on Google Maps, you’re probably missing out on a lot of calls.82% of customers choose from the top 3 businesses that pop up on the map.Here are 3 moves to help you climb up those rankings: 1. Get More Reviews (The Right Way) Encourage real customers […]
Issue #98: What 82% of Homeowners Do Before They Call a Pro
Here’s a number to remember: 82%. That’s how many people call one of the top 3 Google Map results when they need a plumber, roofer, or HVAC tech.If you’re not in that top 3, you’re invisible. But here’s the kicker—you can control this.We’ve helped hundreds of local service businesses fix their rankings and flood their […]
Issue #97: If you’re spending money on ads, read this first
You don’t need more ads. You need more clarity.Every week, we talk to home service pros who say the same thing: “I think my marketing is working… but I’m not sure.” Here’s how you know it’s working: ✔ Your phone rings consistently, not just when you boost your budget ✔ You know where your leads […]
Issue #96: Local ads failing? Fix these two things first
We’ve seen behind the curtain of hundreds of home service ad accounts. Want to know a secret? 💥 Most Google Ads don’t fail because of Google. They fail because of two simple reasons: They try to be everything to everyone.Broad keywords. Generic landing pages. No clear message. That’s a recipe for wasted spend. They don’t […]
Issue #95: Local SEO made simple: 4 steps to better rankings
Let’s talk about the “free” marketing channel that beats paid ads when done right:📍 Local SEO.You know the Map Pack — those 3 businesses that show up when someone searches “roof repair near me” or “plumber in [Your Town].” If you’re not there, you’re losing jobs to businesses that are.Here’s a quick 4-point checklist to […]
Issue #94: Local wins: the zip code ad trick you need to try
Want to get more leads without spending more on ads? Here’s a quick fix that’s working right now:📍 Target your neighborhood.Instead of blasting ads to your whole city or county, focus your budget on a few zip codes or suburbs where: – You already have good reviews – Travel time is minimal – You want […]
Issue #93: Why your website might be killing your conversions
We still see a lot of local businesses treating their website like a digital business card. But in 2025? That’s not enough.🛠️ Your website should work as hard as you do.Ask yourself: – Does it make it super easy to call or book? – Does it build trust instantly with photos, reviews, and guarantees? – […]
Issue #92: The silent leak in your marketing funnel
Here’s a hard truth: some of your best leads are slipping through the cracks. Not because your team isn’t great. Not because your ads aren’t working. But because…📞 Your call handling may be costing you jobs.We see it all the time — ads are driving calls, but:- Nobody picks up after 5 PM – A […]
Issue #91: When business is slow, smart owners double down
As baseball season is just underway, I’ll start with an Al Michaels quote:“You love the Yankees or you hate the Yankees.” And so it is with my “Google Ads SUCK” videos.They are always the most popular and most watched, but they are also the ones that I get the most negative feedback about.And I get […]
Issue #90: Please…don’t do this
As baseball season is just underway, I’ll start with an Al Michaels quote:“You love the Yankees or you hate the Yankees.” And so it is with my “Google Ads SUCK” videos.They are always the most popular and most watched, but they are also the ones that I get the most negative feedback about.And I get […]
