Issue #75: Don’t poke the Google bear
We had a great response to our offer of a Free Business Review, and if that includes you, then you’ll be seeing my report and short explainer video showing up in your Inbox in the near future.I know a lot of your competition will be waiting for the new year to roll around, but the […]
Issue #74: Get 2025 Dialed In With This Free $500 Offer
I hope you had a great Thanksgiving and are on track to finish 2024 strong. I’ve got some tips below to help you achieve a strong finish and start 2025 off fast. We’ve got an office tip in #1 and website pointers in #4 & #5.But you know what’s the best way to ensure a […]
Issue #73: Thanksgiving Customer Nightmare
Keeping this short…Have a great Thanksgiving! And don’t watch this video with your mouth full!Customer Calls Plumber On Thanksgiving With An EmergencyEnjoy Your Friends & Family Talk to you next week,
Issue #72: 3 questions to get the right marketing guys
I’m a contradiction in terms today:Is SEO Dying? Sure looks like it in #1. But you know what? Here’s what you need to do to improve your SEO in #4. Here’s the reality.Nothing in business is black & white, let alone marketing & advertising. And you know this to be true, because if it was […]
Issue #71: Be where 100 Million people are
It’s getting to be that time of year where you click into Holiday Mode. What we’ve noticed over the years is that you’re focused on: Thanksgiving Holiday parties Christmas And then on December 26th, its… You’re not ready for the new year. And you scramble around booking meetings with so many marketing people off of […]
Issue #70: SEO Experts: How To Make Your Website Better
This issue is all about your website.What you need. What you should add. And what might get you penalized. The winds of change are starting to blow thru the online marketing community. Will Google survive as is? Is ChatGPT Search the new thing? Things look uncertain, but instead of worrying about the future, here’s some […]
Issue #69: When a marketing guy screws you
I figured I’d do an issue all about one of the things you LOVE most:Marketing Agencies. I know that most of you aren’t very fond of us marketers, but you realize that we are a necessary evil. And you’d really like to find one of us that won’t screw you over. Well hopefully these 5 […]
Issue #68: SEO is a game of chance you’ll lose
Counting on your website being found online? If so, then you’re probably gonna be…Out Of Luck. Over 90% of websites for Home Service providers (HVAC, plumbers, electricians, roofers, etc) won’t be found thru an online search. Doubt me?Well here’s some statistics from Advanced Web Ranking done in May 2024 about website clicks in the US […]
Issue #67: Avoid doing this with Google Ads
Decided to put together an issue dedicated to…Google Ads that SUCK! Just so you know, I’m never trying to throw shade at contractors. (Except for the guy in #7; he deserves a forest full of shade)I know you guys and gals have your hands full running your business. No, my goal is to be over […]
Issue #66: Google Delivers More Google. What It Means For You
This week, I’m answering a few questions that you all sent in: Doug from New Jersey asked:I just got an email offering to remove negative reviews from my Google My Business. Is this legit? Should I do it? Check out #6 to get an answer on review servicesNate from Florida asked:One of my competitors has […]
