Issue #63: There’s Buried Treasure In Your Computer
Want to spy on your competitors Google Ads? Or spy on your own marketing team to see if they are doing your Google Ads right? Then check out #5. And speaking of Google Ads, check out #3 to see why contractors get a bad name from doing bait & switch. The Ad doesn’t suck, but […]
Issue #62: The True Blue Collar Best of Issue!
A little off topic, but I remember growing up in the 70’s wondering why my grandparents and their friends made such a big deal about December 7th. To me as a kid, Pearl Harbor was just something from my history books in grade school.Well if history doesn’t repeat then it certainly rhymes, and now I’m […]
Issue #61: The All GMB Issue!
This week, we’re tackling Google Business Profiles or what you might still call Google My Business.Because if you’re not tackling this then your online presence is probably getting run over. We’ll be back with our hodge podge of regular content next week, but for now let’s tackle your Google Business Profile and see how it […]
Issue #60: Don’t Let Them Do You Like This
This week, we’re doing a deep dive into Google Ads. And hopefully there’s some info below that can prevent you from flopping. Such as..Want to know who is King when it comes to getting paid customers? PPC or SEO? Check out #2, #3, & #4. There’s a good chance whoever is doing your Google Ads […]
Issue #59: Local SEO: 6 Things You Can’t Delegate
Here’s a good problem to have (Hint: it means you’re growing): Is now the right time to hire a marketing agency? Also, go check out the “Golden Metric” you NEED to know in #5 and get an understanding of the real purpose of your website (for most of you) in #7.As always, if you have […]
Issue #58: Bad SEO: Can You Recover From It?
Has a marketing agency ever promised you the moon and then went & SUNK your website SEO & online visibility? Then you MUST check out #7 and the linked article. Also, Google is a monopoly. Glad someone finally noticed! But as EVERYTHING about your online marketing is tied into Google, the question you should be […]
Issue #57: No Magic Bullets In Marketing, But…
Uh oh! Looks like Apple Maps might close your business. Well not really, but you should definitely check out #7 to make sure you are doing this right. And do you have a new CSR in the office? Well check out #5 for 4 things that they ABSOLUTELY CANNOT f’up.As always, if you have any […]
Issue #56: What’s The Lifetime Value Of Your Customer?
Is your marketing agency screwing you? Check out #4 & #5 to see if they are. And 3 out 4 of your customers can’t remember you. See how you can fix that in #1.As always, if you have any topics that you want discussed or questions answered, just reply to this email and I’ll try […]
Issue #55: Did Google Just Screw You?
Is SEO Dying? More importantly, might your website die with it? Check out #7 to get some insight. And sorry to hit you more bad “website news”, but if you are on Page 2 then Google is really screwing you. See #1 to see why.And in our new “Plumber Near Me” video, we highlight the […]
Issue #54: Local Search Gone Wild!
Local search is getting crazy and if you’ve put all your marketing eggs in the SEO basket then you are going to want to watch #6 Also, these guys don’t work for you so they shouldn’t be on your website. See who they are in #5.And in our new “Plumber Near Me” video, we highlight […]
