I’m a contradiction in terms today:
Is SEO Dying? Sure looks like it in #1. But you know what? Here’s what you need to do to improve your SEO in #4.

Here’s the reality.
Nothing in business is black & white, let alone marketing & advertising. And you know this to be true, because if it was then every HVAC technician or plumbing apprentice would own their own successful business.
But it isn’t & they don’t.
You’ve become successful because you have the experience & knowledge to make decisions in the gray areas.
And hopefully, every week we can share with you some knowledge & expertise to navigate the gray areas of marketing & advertising
So let’s get into it:
- Is SEO Dying? You be the judge, but if all my marketing was related to my website, I’d be worried. See Why
- Do you know that 3 out of 4 customers can’t remember the last contractor they had out at their house? Here’s how you can become unforgettable. See How
- Hey Plumbers: Here are 3 questions to ask if you are interviewing a new marketing agency (& these questions apply to every contractor as well). See The Questions
- Your Google Business Profile will reward you with a higher ranking for doing this with reviews. See What It Is
- Here’s a homework assignment for ya. Its real basic. It will improve your SEO. And it will also buy you some goodwill in the community. Check It Out
Talk to you next week,