Are you playing “fast & loose” with Google’s guidelines for your Google Business Profile? You may want to stop IMMEDIATELY.
Go to #6 and see what happens when you FAFO with Google.

Plus we’ve got why it pays to grade well for your Google Ads, see #1, what the Top SEO experts say your website needs, see #5, and other useful tips to get your contracting business seen online so you can get more calls.
As always, if you have any topics that you want discussed or questions answered, just reply to this email and I’ll try to include it in an upcoming issue.
But for now…let’s get into this week’s newsletter:
- It pays well to grade high on your Google Ads. Here’s what you need to know about Quality Score, Google Ads’ grading system. See What It Is
- Hey Detroit Plumbers! See if you can find yourself in the Top 20 Google Search results for “plumber near me”. Click To See
- Want to see how NOT TO DO Google Ads? Then check out this Painter’s ad for “house painting” from Portland that SUCKS! Here’s The Ad
- Over & over, I hear that “Google Ads doesn’t work”. Here’s why that sentiment is wrong and what you can do to make Google Ads work. See Why
- Here’s what the Top SEO experts in the world all agreed on to make your website better. See What It Is
- If you poke the “Google bear”, don’t be surprised when the bear tears your head off. Some businesses FAFO with their Google Business Profile. See What Happened
- Google rolls out a “shame banner” for false reviews and already scammers are taking advantage of it. See What Is Happening
Talk to you next week,